The Data Difference – Turning Insights Into Actions

Data is a hot topic of conversation when it comes to meeting room occupation and utilisation.

This is being driven by the changing nature of the global workplace. A lot of businesses are in the process of making big strategic decisions about the future of the office, the buildings they occupy, the spaces within them and whether they want to drive a return to the office or encourage more remote and hybrid working patterns.

Data, when collected and analysed correctly, can really help to inform these decisions. In the AV industry, we are on the cusp of something big as we have great hardware to collect utilisation and performance data, but are we really maximising the opportunity to do something with it? 

Data can show us elements like how meeting rooms are being used, what technology is exceling over others and what platforms and products are being favoured. There are cases where this data is already being used to show things like trends or weak parts of a system and used to inform proactive maintenance.

But the data we gather and what we can do with it can be so much more. From an end user perspective, the meeting room installation is the start of the story, not the end. Data can be used to show ROI and make evidence-based decisions about future investments and overall strategy. 

So whose role is it to have these conversations and put the processes in place to do something with the data? 

As a consultant, we are well placed to have the conversation about the bigger picture and look at the requirements of the people and for the culture of an organisation. This leads to questions such as what a company wants its meeting or wider office spaces to deliver, and what success looks like. Once we have these metrics in place, we can start to build on what data we need to collect, and what to do next. 

This is where a managed service approach comes in to deliver this as a comprehensive solution and provide tangible value to customers. We’ve broken this down to three steps to success; get the means to collect data, put the process in place to analyse and understand the data, question the results and ask why to determine what to do next in line with the strategy. 

It may sound simple, but it is essential to put the proper infrastructure and team in place to deliver this and make sure it is an integral part of your business for the long term, not expect that it can be tacked on to someone else’s role. There are tools that can help. Emerging AI platforms, the insights derived from Power BI and industry specific remote monitoring and management platforms are great places to start. 

For integrators, getting ahead of the data conversation and putting the processes in place to record, report and present this back to customers can create a strong and desirable USP and help build those long-term relationships that lead to reliable recurring revenue.